2019 CLUB BEER | CLUB 5on5 DIGITAL CAMPAIGN
ART DIRECTOR | COPYWRITER
ONLINE VIDEO

This was an online video, created as an intro to the CLUB 5on5 Diaries; a weekly magazine show about what was happening in the Ghana version of a soccer competition taking place across Africa, in countries where ABInBev had large beer brands.

The idea was to tell the story of how passionate Ghanaians are about soccer. It showcased various everyday scenarios which made it evident that soccer was indeed the nation’s sport.

The video displayed scenes of comradery, teamwork and contest.

The Ad created awareness about the competition through CLUB's social media platforms, which kept the online audience engaged and interested to see which teams would make it to Tanzania for the final soccer showdown between Africa's best.

AD MEDIA: DIGITAL | SOCIAL MEDIA
ROLE: ART DIRECTOR | COPYWRITER
AGENCY: CENTASTAGE
PRODUCTION: ASAP STUDIOS
CLIENT: ACCRA BREWERY LIMITED