ASHA FOODS & BEVERAGES (GHANA)
ROLE: ART DIRECTOR | GRAPHIC DESIGNER

Sasha Foods & Beverages was looking to give Ghanaians another beverage option by introducing Sasha Instant Drinking Chocolate.

The company wanted to develop a brand that could compete with some key local and international brand of drinking chocolate being marketed in Ghana such as Cadbury’s Hot Chocolate, Nestle Milo, This Way Chocolate Drink, Nesquick & Cowbell Chocolate.

The aim with the packaging design was to create ‘appetite appeal’. This was achieved by using the following visual elements:

– Liquefied version of the chocolate drink on packaging
– Chocolate splash in the product name design
– Mug of hot chocolate to enhance the serving

All the elements were worked into a cohesive unit to make the product look ‘yummy’ to the target audience and influence their buying decision, giving them the perception of “something new’; a different brand of drinking chocolate.