TINAPA KNOWLEDGE CITY
BRAND STRATEGY | POSITIONING | BRAND IDENTITY DESIGN

A brand development exercise, for an ambitious project to create a technology park in the Cross River State of Nigeria, Tinapa Knowledge City (TKC).

A compelling brand positioning premise for Tinapa Knowledge City (TKC) was developed, upon which the brand could be brought to life.

Based on the positioning premise, a powerful tagline was created to communicate TKC’s offering and a strategy was developed to enable TKC to use a targeted multi-channel approach in its marketing and communications.

The visual identity for TKC; Logo and corporate collateral, as well as supporting marketing collateral, were also developed to aid in initial marketing activities for the technology park.