Citrus was contracted by Grand Central Nigeria to led the brand development exercise, for an ambitious project to create a technology park in the Cross River State of Nigeria, Tinapa Knowledge City (TKC).

We developed a compelling brand positioning premise for Tinapa Knowledge City (TKC), upon which the brand could be brought to life.

Based on the positioning premise, Citrus created a powerful tagline to communicate TKC’s offering.

Citrus then developed a comprehensive marketing communications strategy, which will enable TKC to use a targeted multi-channel approach, to reach its target audiences across the world.

The visual identity for TKC; Logo and corporate collateral, as well as supporting marketing collateral, were also developed to aid in initial marketing activities for the technology park.