A business that is being set up to cater to the needs of the Oil and Gas industry. As on on-going brand development project, Citrus was tasked with developing a corporate identity to aid GPMS in its principal business operations. The aim was to aid them in setting up their business operations with the plan to develop a robust brand identity.

We used Sans Serif Font to give the logo a Modern, Minimalist appearance, symbolizing a business that is advancing/ has advanced.

The Flame Symbolism was an abstract rendition of Pipes lined up next to each other forming the silhouette of a flame. The idea of using pipes is synonymous with the pipes used in mooring system in the Oil and gas Industry.