JOSHEPS´s LAB
BRAND IDENTITY| PACKAGING DESIGN
ART DIRECTION | GRAPHIC DESIGN

Joseph’s Lab is wholly owned Ghanaian skincare brand currently operating from Amsterdam. They focus on using botanical and natural ingredients; mostly plant-based to formulate handmade skincare solutions based on strong scientific research to solve specific skincare needs like acne, eczema for all skin types and for both men and women.

Research and development (R&D) was central to their operations with the intention to always develop the closest to wholly natural skincare products as possible.

Joseph’s Lab did not just believe in masking the skin with products to enhance it but healing the defects to enhance it.

Their brand story was motivated by the learnings from their parent company – Evita Joseph (A makeup business).

They have encountered many clients who don’t just need makeup for masking but also real skin solutions to boost their confidence and reduce their makeup cost. They saw future synergies with the makeup brand but wanted a separate independent brand from the Evita Joseph Brand.

THE TARGET AUDIENCE
· Men and women with all skin types
· Women with acne and eczema problems looking for natural skincare solutions
· Eco-friendly conscious buyers
· Simple and medium-high class women who care deeply about what goes into their skin

THE REASON TO BELIEVE
Easy on the environment…easy on the skin

THE RESULT
A Product Identity for Josephs Lab which aided its launch to prospects - A Monogram Logo (using the initials of the business name) - A Logotype (using the full business name)

The logo designs showcased the richness of Josephs Lab’s brand’s story; A brand with the intentions to consistently develop the closest to wholly natural skincare products: for the conscious man and woman who did not fear, to exhibit the true beauty of her skin to the world with or without makeup.­­­