GRAPHIC DESIGN: VODAFONE GHANA
2010 VODAFONE BRAND CAMPAIGN
ROLE: ART DIRECTOR

The brief was to communicate 3 features of the network enjoyed when using their voice services. Instant connection when users placed calls, Crystal Clear sound/clarity of calls on the network and Uninterrupted calls.

The idea for the brand campaign was built around little moments of everyday life, and the impact the superior voice communication offered by the network had on users sharing their moments with others.
– A father being told that his daughter is crawling for the first time
– Friends enjoy a football game while narrating the proceedings of the match via phone call to another friend.
– A young man tells his friend over the phone how much fun he’s having at a party amidst loud party music in the background.