ZEEPAY GHANA
2017|2018 ZEEPAY BRAND CAMPAIGN
ROLE: ART DIRECTION | GRAPHIC DESIGN

Ghana is still a cash economy but recent consumer trends have seen a gradual shift towards cashless transactions for goods and services.

Zeepay was an app-free platform that used a tap and pay concept to conduct payment transactions via mobile phone.

The brief was to communicate and create brand awareness for Zeepay, a tap-and-pay cashless platform.

The idea was to amplify the fact that one was liberated or “FREED” when using Zeepay’s cashless payment service.

– Freed from the confines of using a wallet
– Freed from the stress of storing extra cash
– Freed from time spent in queues at banks and pay points